BlueConic is the world’s leading customer data platform, liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it accessible wherever and whenever it is required from marketing.
BlueConic is for marketers across industries that want to unify & activate customer data without needing support of IT.
BlueConic was founded in 2010 by Bart Heilbron and Martijn van Berkum. The company is headquartered in Boston, Massachusetts, with an offices in Amsterdam and Nijmegen, The Netherlands.
BlueConic enhanced its end-to-end consent management capabilities to support worldwide consumer privacy regulations, and released AI Workbench, which amplifies predictive modeling capabilities in the platform for both marketing and data science users.
BlueConic has more than 300 consumer and B2B brands, including Hearst Newspapers, Moen, T-Mobile, ING, America’s Test Kitchen, and Franklin Sports, who leverages the platform to unify their first-party customer data into persistent, person-level profiles, and then activate it across their marketing ecosystem.
BlueConic is backed by Sigma Prime Ventures, Spring Lake Equity Partners, Converge Venture Partners and others. The company raised $13M in a Series B financing on Jan 02, 2020. This new round brings BlueConic's total funding to $26.6M to date.