Blue Apron is an ingredient-and-recipe meal kit service that exclusively operates in the United States.
Blue Apron's weekly boxes contain ingredients and also include suggested recipes that must be cooked by hand by the customer using the pre-ordered ingredients.
Blue Apron was founded in 2012 by Matthew B. Salzberg, Ilia Papas & Matt Wadiak. The company is based in New York, New York with additional offices in Richmond, CA & Linden, NJ.
Blue Apron's weekly subscription service delivers everything you need to make fresh meals. They go shopping for our customers at wholesale, and deliver all the ingredients in exactly the right proportions, along with beautifully printed recipe cards.
Blue Apron is backed by top-tier investors including First Round Capital, Bessemer Venture Partners, Fidelity Investments, and JANA Partners LLC among others. Blue Apron has acquired BN Ranch, a network of farms, on March 24, 2017 for an undisclosed amount.
Blue Apron went public in Jun 29, 2017 with a valuation of $1.89B, which was below the $3.2 billion implied by its previous estimate and the $2.2 billion by its last private fundraising round two years ago.