BloomReach is a cloud marketing platform that analyzes big data to help clients surface relevant content through search engines. Bloomreach offers an open, java CMS and an AI-powered search and merchandising solution designed for businesses to boost conversion.

BloomReach develops and provides Big Data marketing applications for Internet retailers. It offers BloomReach, a personalization platform that is used for understanding and personalizing the customer’s experiences.

BloomReach was founded in 2009 by Ashutosh Garg. The company is headquartered in Mountain View, CA with additional offices in Mountain View, California; New York; London, United Kingdom; and Bengaluru, India.

Bloomreach software enables highly personalized digital experiences for retailers, brands, distributors, manufacturers and other enterprises around the world.

Bloomreach's flagship product, Bloomreach Experience (brX), combines AI-driven search and merchandising tools with a next-gen content management system (CMS). BRX accelerates conversions, increases revenue, and provides real time insights for business goals.


Bloomreach serves hundreds of large and medium enterprise customers such as Neiman Marcus, Staples, Guess, Marks & Spencer, HD Supply, and FC Bayern München.


BloomReach is backed by Bain Capital Ventures, Battery Ventures, NEA, Sixth Street Growth, Salesforce Ventures, Lightspeed Ventures and others. The company raised $150M in Series E round on Jan 26, 2021. This brings BloomReach's total funding to $247M to date. The Series E round valued BloomReach at $900M post-money. 


BloomReach acquired Amsterdam based WCM vendor Hippo (founded 1999), in 2016. It has also acquired ShopLogic on May 30, 2013 and Exponea in Jan 2021. Bloomreach was Named in 2019 Gartner Magic Quadrant for Digital Experience Platforms (DXP).



  • Year founded: 2009
  • Funding Info: $247M over 5 Rounds (Latest Funding Type: Series E)
  • Yearly Revenue: $70M-$100M (2019)
  • Employee Size: 201-500
  • Business Valuation: Valued at $900M as of Jan 26, 2021
  • City/Town: Mountain View
  • State: California
  • Country: United States
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