BloomReach is a cloud marketing platform that analyzes big data to help clients surface relevant content through search engines. Bloomreach offers an open, java CMS and an AI-powered search and merchandising solution designed for businesses to boost conversion.

BloomReach develops and provides Big Data marketing applications for Internet retailers. It offers BloomReach, a personalization platform that is used for understanding and personalizing the customer’s experiences.

BloomReach was founded in 2009 by Ashutosh Garg. The company is headquartered in Mountain View, CA with additional offices in Mountain View, California; New York; London, United Kingdom; and Bengaluru, India.

Bloomreach software enables highly personalized digital experiences for retailers, brands, distributors, manufacturers and other enterprises around the world.

Bloomreach's flagship product, Bloomreach Experience (brX), combines AI-driven search and merchandising tools with a next-gen content management system (CMS). BRX accelerates conversions, increases revenue, and provides real time insights for business goals.


Bloomreach serves hundreds of large and medium enterprise customers such as Neiman Marcus, Staples, Guess, Marks & Spencer, HD Supply, and FC Bayern München.


BloomReach is backed by top-tier investment firms including Bain Capital Ventures, Battery Ventures, NEA, Salesforce Ventures, Lightspeed Ventures and others. The company has raised a total of $97M in funding to date.


BloomReach acquired Amsterdam based WCM vendor Hippo (founded 1999), in 2016. It has also acquired ShopLogic on May 30, 2013. Bloomreach was Named in 2019 Gartner Magic Quadrant for Digital Experience Platforms (DXP).



  • Year founded: 2009
  • Funding Info: $97M over 4 Rounds (Latest Funding Type: Series D)- BloomReach has also acquired Hippo & ShopLogic to date!
  • Yearly Revenue: $70M-$100M (2019)
  • Employee Size: 201-500
  • Business Valuation: Unknown
  • City/Town: Mountain View
  • State: California
  • Country: United States
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