b8ta is a software-powered retailer designed to improve the customer and maker experience.

b8ta helps people discover, try, and learn about new innovative products while empowering makers with a simple retail-as-a-service model that puts them in control.

b8ta was founded in Dec 2015 by Vibhu Norby, William Mintun and Phillip Raub. The company is headquartered in San Francisco, California, with an office in New York. b8ta has a chain of retail stores which serve as presentation centers for consumer electronics and other innovative products. The company operates 15 standalone locations and a location inside of Macy's Herald Square.

b8ta operates the largest experiential retail footprint in the world in which consumers to discover, try and buy some of the world’s best and most innovative products in real life.

b8ta pioneered the category known today as Retail-as-a-Service, in which brands can access physical retail as easily as they buy digital advertising, and consumers can discover, try and buy the world’s most innovative products in real life.


b8ta has been developing and perfecting the software behind Ark Marketplace across its growing physical retail footprint. Today, Ark Marketplace powers b8ta’s 19 flagship locations, the reimagined Toys”R”Us stores in the U.S., The Market @ Macy’s, Forum (b8ta’s new fashion and lifestyle concept), and other retail experiences for leading brands, including Google, Nike, Bose, and many others.


b8ta is backed by Macy’s, Khosla Ventures, Evolution Ventures, Peak State Ventures, and others. The company raised $50M from a "Series C" financing on Oct 31, 2019. This brings b8ta's total funding to $88.5M to date.



  • Year founded: 2014
  • Funding Info: $88.5M over 5 Rounds (Latest Funding Type: Series C)
  • Yearly Revenue: $10M-$20M (2019)
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: San Francisco
  • State: California
  • Country: United States
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