Arena is a cloud-based experience and customer data platform (CDP) for consumer enterprises such as media, telecoms and e-commerce companies.
Arena's mission is to empower media companies to take back ownership of their audience from social networks and grow their community in their website.
Arena was founded in 2017 by Paulo Martins and Rodrigo Reis. The company is headquartered in San Francisco, California.
Arena builds meaningful digital experiences throughout your customer journey to drive engagement, conversion and revenue.
Arena offers customers an AI-based pixel capable of unifying customers' touch points across every platform and channel to understand the customer journey based on the context. From there, Arena personalizes every interaction, at scale.
Arena has a global presence in 120 countries and 2,000+ customers including Fox Sports, Microsoft, Globo TV, Sony Music, and Rogers Telecom.
Arena is backed by Redpoint eventures, the first Silicon Valley VC fund on the ground in Brazil, Incubate Fund, Plug and Play and Intango Ventures. The company raised $2.3M in Seed 2 Round on June 17, 2020. This brings Arena's total funding to $3.3M to date.