AppsFlyer is a SaaS mobile marketing analytics and attribution platform and is the global leader in mobile attribution and marketing analytics.

AppsFlyer's platform processes billions of mobile actions every day, empowering marketers and developers to maximize the return on their marketing investments.

AppsFlyer was founded in 2011 by Oren Kaniel and Reshef Mann. The company is headquartered in San Francisco, California, with offices in New York, San Francisco, Bangkok, Beijing, Berlin, London, Tokyo, Bangalore, Kiev, Seoul and Buenos Aires.


AppsFlyer's People-based Attribution, NativeTrack™ Attribution, Marketing Analytics Data, OneLink's Deep linking capabilities and Protect360 enterprise-grade fraud solutions have made AppsFlyer's platform the go-to resource for the most successful mobile apps in the world. 


AppsFlyer has more than 12,000 customers including eBay, HBO, Tencent, NBC Universal, Minecraft, US Bank, Macy’s and Nike, along with an ecosystem of partners ranging from Facebook and Google to Adobe and Oracle.


AppsFlyer is backed by General Atlantic, Qumra Capital, Goldman Sachs Growth, DTCP (Deutsche Telekom Capital Partners), Pitango Venture and others. The company raised $210M in a Series D financing on Jan 21, 2020. This brings AppsFlyer's total funding to $293.1M to date. The latest round also brings the company's valuation to $1.6B.



  • Year founded: 2011
  • Funding Info: $293.1M over 5 Rounds (Latest Funding Type: Series D)
  • Yearly Revenue: $150M (2019)
  • Employee Size: 501-1000
  • Business Valuation: Valued at $1.6B as of Jan 21, 2020
  • City/Town: San Francisco
  • State: California
  • Country: United States
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