Ally is a B2B SaaS company the leading force in the OKR space and primed to revolutionize how companies integrate goals with every business rhythm.

Ally s the goal management and business execution platform that aligns the work an entire company is doing to the outcomes that are critical to its success.

Ally was founded in 2017 by Vetri Vellore. The company is headquartered in Seattle, Washington, with an office in Chennai, Tamilnadu, India.

Ally connects each individual employee's projects and key results to the company's most important objectives using the OKR framework. This allows teams to identify risks quickly and opportunities proactively, maintaining an orchestrated focus on their biggest priorities.

Ally's comprehensive professional services offer continuous support, dedicated training, and coaching to ensure best-practices for implementation and successful change management. integrates with third-party enterprise BI and collaboration tools, such as Slack, Microsoft Teams, BigQuery, Excel, GitHub, Jira, Salesforce, and more. This enables companies to automate many parts of their OKR progress updates, including serving managers all the data and insights they need. has been recognized as a G2 Crowd Leader in the OKR space. Client ranges from early stage startups to well-known Fortune 100 brands across 80+ countries, including LG,, DoorDash, Dropbox, Nike, and Slack.


Ally is backed by Tiger Global Management, Accel, Greenoaks Capital, Vulcan Capital, Founders Co-op and others. The company raised $50M in a Series C round on Feb 17, 2021. This brings's total funding to $75M to date.



  • Year founded: 2017
  • Funding Info: $75M over 4 Rounds (Latest Funding Type: Series C)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Bellevue
  • State: Washington
  • Country: United States
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