Ally is a B2B SaaS startup. Its strategic Goal-Planning & Execution Management software enables businesses like Slack, Remitly, Plaid, Teleperformance and UrbanClap to operate with the organizational alignment, agility, focus and transparency they need to match the fast pace needs of their evolving markets.

Ally's goal management solution is incredibly easy to use and supports the popular OKR framework used by organizations including Google and LinkedIn.

Ally was founded in 2017 by Vetri Vellore. The company is headquartered in Bellevue, Washington, with an office in Chennai, Tamilnadu, India.

Ally is based on the OKR framework which is a operating model for running agile teams/businesses and that has been made famous by Google and other industry leaders.

Ally is embedded in daily workflow of users through rich Slack integration, and also can be accessed from web and mobile. It provides intelligent insights to identify and address goals that might be at risk, before it is too late. Ally also integrates with other services such as Salesforce, Asana, Smartsheet and Slack, allowing its goal-setting software to work alongside a company’s daily flow.

Ally is dedicated to bringing OKRs to organizations of all sizes, and making it a simple process to adopt the OKR framework into their everyday workflow.

Ally has over 100 customers including big names like Slack, Remitly, DoorDash, Nike, LG, Smartsheet and many others.


Ally is backed by leading investors including Tiger Global Management, Accel, Vulcan Capital, Founders Co-op and others. The company raised $15M from a "Series B" financing on Oct 24, 2019. This new round brings Ally's total funding to $25M to date.



  • Year founded: 2017
  • Funding Info: $25M over 3 Rounds (Latest Funding Type: Series B)
  • Yearly Revenue: $2M-$5M (2019)
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: Bellevue
  • State: Washington
  • Country: United States
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