Affinio is an AI-segmentation platform that analyzes all your first party and social consumer data to uncover new segments and reveal undiscovered insights about your existing segments.
Affinio's platform helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally-forming interest-based segments in any audience.
Affinio was founded in 2013 by Ardi Iranmanesh, Stephen Hankinson, & Tim Burke. The company is based in Halifax, Nova Scotia, Canada with an additional ofice in New York City. New York.
Affino's algorithm analyzes the relationships that exist within any audience and groups individuals into passion clusters based on member affinities and the people, topics, and brands that these individuals choose to connect with.
Affinio layers AI onto any of your consumer data sets to uncover new segments and reveal undiscovered intelligence about your existing segments. It's patented technology separates consumers into unique clusters based on behavioral patterns, shared traits, and commonalities.