Adverity is an intelligent marketing analytics platform specialized in enabling data-driven marketing teams to make better decisions and improve performance, faster and easier.

Adverity's automated data integration and visualization platform created with data-driven decision makers in mind.

Adverity was founded in 2014 by Alexander Igelsböck, Andreas Glänzer, and Martin Brunthaler. The company is headquartered in Vienna, Austria, with offices in London, United Kingdom and New York.

Adverity, by transforming siloed data into actionable insight, reduces the complexity in demonstrating the return on investment of multichannel campaigns.

Adverity reveals tangible business impact of marketing activities and improves performance by uncovering real-time opportunities to fuel growth with augmented analytics, with the help of powerful data visualizations.


Adverity powers the marketing intelligence of some of the world’s leading brands and agencies, including IKEA, Red Bull, GroupM, Unilever, Omnicom, Barilla, JD Sports and Forbes.


Adverity is backed by Sapphire Ventures, Felix Capital, Mangrove Capital Partners, SAP.iO and others. The company raised $30M in a Series C round April 20, 2020. This brings Adverity's total funding to $50.1M (€46.1M) to date.



  • Year founded: 2014
  • Funding Info: $50.1M (€46.1M) over 4 Rounds (Latest Funding Type: Series C)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Vienna
  • State: Vienna
  • Country: Austria
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