ActiveCampaign is an email marketing, marketing automation, sales automation, and CRM software platform for small-to-mid-sized businesses.
ActiveCampaign helps growing businesses meaningfully connect and engage with their customers.
ActiveCampaign was founded in 2003 by Jason F. VandeBoom. The company is based in Chicago, Illinois, with offices in Indianapolis, Dublin, Sydney, and a major presence in Brazil
ActiveCampaign began as a solution for business owners who needed to keep in touch with their contacts. There was a demand for a powerful, easy-to-use solution at a reasonable price in a market that lacked options. Over the years, the company has seen a number of drastic transitions.
ActiveCampaign provides cloud-based marketing and sales automation software with features for email marketing, lead scoring and web analytics, a CRM platform, and a live chat messaging platform called Conversations. The software uses customer data to create customized messaging.
ActiveCampaign has over 90,000 customers in 161 countries. The company has some 260 technology partners and a “recipe library” with more than 250 automations already built, or users can build and customise themselves from more than 300 possible apps that can be integrated, including Shopify, Square, Facebook, Eventbrite and Salesforce.
ActiveCampaign is backed by Susquehanna Growth Equity, and Silversmith Capital Partners. The company raised $100M in a Series B financing on Jan 28, 2020. This brings ActiveCampaign's total funding to $120M to date.