Aberdeen Group is a technology and services company that dramatically improves marketing and sales performance by providing intelligence on what accounts are buying along with content that is guaranteed to accelerate engagement.
Aberdeen captures and analyzes buyer behavior across hundreds of B2B sectors to drive market share gains for subscribing clients.
Aberdeen was founded in 1988 & is based in Santa Fe Springs, California. The company has operations in Boston, San Diego, Austin, London, Paris and Madrid.
Aberdeen Marketspace solution provides key intelligence to make go-to-market decisions. Through their targeted market intelligence, our clients are able to see measurable improvements in key metrics – awareness, considerations and market share.
Aberdeen was acquired by Harte Hanks on September 18, 2006 for $110.1M.