GreyOrange is a technology startup that is creating hardware & software products for warehousing industry.

GreyOrange is a fast-growing, venture-backed technology startup that is creating hardware and software products for warehousing industry. These disruptive high-tech products are revolutionizing the traditionally managed logistics and distribution centers by solving operational inefficiencies and increasing productivity.

GreyOrange was founded in Jun 1, 2011 by Akash Gupta, Samay Kohli & Wolfgang Hoeltgen. The company is headquartered in Singapore with offices in Japan, India, Germany and USA and a state-of-the-art R&D centre in Gurgaon, India.



GreyOrange combines expertise in industrial hardware and enterprise software to deliver AI-powered robotics solutions across industries and geographies to increase efficiency multi-fold. GreyOrange has over 450+ employees with more than half of the workforce dedicated to Research and Development.


GreyOrange's marquee solutions Butler (goods-to-person for inventory storage, picking and order consolidation) and Linear Sorter (modular system for automating sorting processes) have been deployed in customer sites in Asia, Europe and the Americas. Key customers include e-commerce and omni-channel retail players such as Flipkart, Nitori (Japan), Myntra, Jabong and Pepperfry; and 3PL (third party logistics) such as XPO Logistics, Aramex, DTDC, Kerry Logistics (Hong Kong), Ninja Van (Singapore), Gojavas, Pos Indonesia (Indonesia) and Loggi (Brazil).


GreyOrange is backed by top-notch investors including Blume Ventures, Mithril Capital Management, Flipkart, Tiger Global Management.



  • Year founded: 2011
  • Funding Info: $170M in 3 funding rounds (Last funding type:Series C)
  • Yearly Revenue: $40M-$60M (2018)
  • Employee Size: 501-1000
  • Business Valuation: $400M-$500M as of Sept 2018
  • City/Town: Singapore
  • State: Central Region
  • Country: Singapore
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