Zwift is an interactive fitness entertainment platform that immerses cyclists and runners in 3D-generated worlds.
Zwift develops a massive, multiplayer video game technology that caters to the cycling, running and fitness communities.
Zwift was co-founded in 2014 by Jon Mayfield, Eric Min, Scott Barger and Alarik Myrin. The company is headquartered in Long Beach, California.
Zwift is building a new ecosystem that fosters connections and spawns communities, aligning the interests of all stakeholders to encourage collaboration that lifts the entire industry.
Zwift’s indoor fitness system leverages gaming technology to connect cyclists and runners with others also working out in their homes in “immersive 3D computer-generated worlds. Users compete and train and compete together using in-game avatars.
Zwift is backed by KKR, Permira, Amazon Alexa Fund, Zone 5 Ventures, Highland Europe, Novator, Causeway Media and others. The company raised $450M iin new round on Sep 16, 2020. This brings Zwift's total funding to $614.5M to date. The round gives the company a vluation of over $1B post-money.