WHP Global

WHP Global is a leading global brand management firm that acquires global consumer brands and invests in high-growth distribution channels including digital commerce platforms and global expansion.

WHP Global is focused on acquiring, managing and licensing consumer brands, on retail, distribution, and e-commerce companies.

WHP was founded in 2019 by Yehuda Shmidman together with funds managed by Oaktree Capital Management, L.P. ("Oaktree"). The company is headquartered in New York, NY.


WHP's portfolio of brands generates more than $6.5B in global retail sales across three verticals including: Fashion anchored by Express, Anne Klein, and Joseph Abboud; Hardgoods anchored by Toys"R"Us and Babies"R"Us; and Athletic anchored by Lotto.


WHP Global's sourcing platform offers an extensive network of factory and vendor relationships to achieve optimal product quality and pricing for their licensee partners.


WHP also owns WHP+, a turnkey direct to consumer digital e-commerce platform for brands, with full in-house operations including technology, data analytics, logistics, creative and digital marketing and WHP SOLUTIONS, a sourcing agency based in Asia.


WHP is backed by Oaktree, Ares Management, BlackRock, Solus, Platform Founder Group, Yehuda Shmidman (Chairman and CEO of WHP Global), and others. The company raised $375M in a new financing round on Mar 08, 2023. This brings WHP's total funding to $725M to date. The latest investment valued WHP Global at a $1.6B post-money.



  • Year founded: 2019
  • Funding Info: $725M over 3 Rounds (Latest Funding Type: Series E)
  • Yearly Revenue: NA
  • Employee Size: 201-500
  • Business Valuation: Valued at $1.6B as of Mar 08, 2023
  • City/Town: New York
  • State: New York
  • Country: United States
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