VideoAmp is a software and data company connecting the disparate systems across traditional TV, streaming and digital media to create a convergent TV ecosystem.
VideoAmp's software solutions enable marketers and content owners to holistically plan, transact, and measure deduplicated audiences across digital video, OTT, connected and linear TV advertising.
VideoAmp was founded in 2014 by Ross McCray and Dave Gullo. The company is headquartered in Los Angeles, with offices in New York, San Francisco, Chicago, and the Netherlands.
VideoAmp's platform provides measurement and optimization tools that unify audiences across the disparate systems of traditional TV, streaming video and digital media. The platform unifies audiences across traditional TV, streaming video and digital media with the ability to connect media exposures to an advertiser’s sales.
VideoAmp integrates into dozens of the advertising systems of disconnected media platforms to create a privacy-safe and unified view of audiences. VideoAmp leverages large scale impression-level data directly from these systems.
VideoAmp partners with the leading providers of marketing cloud & DMP platforms, TV workflow, as well as premium inventory, SSP, ad serving and measurement solutions.
VideoAmp is backed by The Spruce House Partnership, The Raine Group, D1 Capital Partners, Tiger Global, EPIQ Capital Group, RTL Group, Anthem Venture Partners, Ankona Capital Partners, and others. The company raised $275M in Series F round on Oct 21, 2021. This brings VideoAmp's total funding to $456.6M to date. The latest round mints VideoAmp a unicorn with a valuation of $1.4B post-money.