Vartana is a unified business-to-business (B2B) enterprise sales closing and financing platform, helping companies close deals faster and improve cash flow. 

Vartana is building a unique, fully-embedded enterprise checkout platform designed for B2B software and hardware purchases. The platform provides customers with the capabilities they need to close deals faster, retain customers, and unlock cash flow.

Vartana was founded in 2020 by Kush Kella and Ahmed Sharif. The company is headquartered in San Francisco, California.

Vartana’s platform is designed to be used by sellers of B2B software, hardware and hardware paired with SaaS software. Vartana helps to manage tasks like contract tracking, payment terms and signature capture, accepting a range of different payment options (e.g. pay in full, deferred payment) and installment plans.

Vartana developed algorithms to normalize data, rate each buyer and extend debt financing offers. The platform matches buyer loan requests to a network of banks and lenders, allowing buyers to request funds and receive quotes in real time.

Vartana created the Vartana Capital Marketplace which operates in the backend of the Vartana system, enabling the company to offer a broad range of financing terms, covering a wide variety of buyer types, with industry-leading interest rates.

 Vartana works with dozens of enterprise companies including Motive, Verkada, Samsara, Domo, and others to provide them with the capabilities they need to close deals faster. The company has also onboarded more than 10,000 commercial and mid-market buyers on the platform in the last 12 months.

Vartana is backed by Mayfield, Activant Capital, Audacious Ventures, i80 Group, Xerox Ventures, Flex Capital, and others. The company raised $20M in a Series B round on May 31, 2023. This brings Vartana's total funding to $89M to date.