Turntide Technologies

 Turntide, formerly known as Software Motor Company (SMC), is the world-leading provider of ultra-high-efficiency motors that feature a patented, software commutated, high rotor pole switched reluctance motor system.

Turntide combines modern computing and software control with the proven reliability of switched reluctance motor technology to achieve an unprecedented optimal efficiency.

Turntide was founded in 2013 by Mark Johnston, Piyush Desai, and Trevor Creary.. The company is headquartered in Sunnyvale, California, with offices in across US and Canada, UK, and India.


Turntide’s Smart Motor System™ integrates its Optimal Efficiency Motor™ with edge automation, controls, and cloud insights to improve energy savings and indoor air quality of buildings ranging from retail shops and industrial buildings to dairy barns and data centers. 


Turntide also offers Turntide for Strategic Machines™, a solution for HVAC manufacturers to transform their equipment into intelligent, efficient systems that enable new business models for the OEMs.


Turntide holds more than 150 patents. Turntide works with companies including Amazon, BMW, JLL, Hitachi Rail, Five Guys, Sprouts, JCB, and Pacific Energy Concepts. 


Turntide is backed by Breakthrough Energy Ventures, BMW i Ventures, Amazon Climate Pledge Fund, JLL Spark, Canadian Pension Plan Investment Board, OGCI CI, SEEIT, Fifth Wall, FootPrint Coalition, Keyframe Capital, and others. The company raised $80M in equity financing on Jun 15, 2022. This brings Turntide's total funding to $512.1M to date. The latest round valued Turntide at more than $1B post-money.



  • Year founded: 2013
  • Funding Info: $512.1M over 9 Rounds (Latest Funding Type: Venture - Series Unknown)
  • Yearly Revenue: NA
  • Employee Size: 501-1,000
  • Business Valuation: Valued at over $1B as of Jun 15, 2022
  • City/Town: Sunnyvale
  • State: California
  • Country: United States
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