Truora is an online platform that allows you to do fast and reliable background checks in Latin America to help you reduce fraud.

Truora's mission is to simplify and automate user interactions for enterprise customers.

Truora was founded in 2018 by Daniel Bilbao, Maite Muniz Telleria, Cesar Pino, and David Cuadrado. The company is headquartered in Cali, Colombia, with offices in Colombia, Mexico, Brazil, Chile, Peru and San Francisco.


Truora describes itself as a SaaS startup that builds authentication and communication tools for Latin American startups, marketplaces, fintechs and banks. It specializes in user authentication and onboarding, mainly through WhatsApp.


Truora's technology includes automated onboarding with features such as automated chatbot conversations, facial recognition, document verification and background checks. In 2021, Truora launched its WhatsApp-focused Truconnect product in an effort to help companies connect, and verify users, via a more accessible channel.


Truora has over 400 clients in nine countries across Latin America, including Rappi, Clara, Bancolombia, Adelantos, Mercado Libre, Didi, Homie and Global 66. It averages 400,000 to 500,000 validations and background checks monthly.


Truora is backed by Accel, Kaszek, Propel, Y Combinator, Magma Partners, Rappi CEO Simon Borrero, Deel CEO Alex Bouaziz, and others. The company raised $15M in Series A round on Apr 08, 2022. This brings Truora's total funding to $18.5M to date.



  • Year founded: 2018
  • Funding Info: $18.5M over 2 Rounds (Latest Funding Type: Series A)
  • Yearly Revenue: $4M (2021)
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Bogot√°
  • State: Distrito Especial
  • Country: Colombia
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