The Honest Company

The Honest Company is an American consumer goods company that emphasizes household products to supply the marketplace for ethical consumerism. The company is dedicated to helping people live a happy and healthy life.

The Honest Company creates eco-friendly, convenient, and affordable products for babies and homes. The growing product line is comprised of eco-friendly diapers and a natural line of bath, skincare, home cleaning, and organic nutritional supplement products all packed in convenient bundles that can be customized, personalized, and conveniently shipped whenever needed.

The Honest Company was founded in 2012 by actress Jessica Alba. The company is headquartered in Los Angeles, California. It offers products across North America via and and at more than 17,000 retail locations.

The Honest Company provides 100+ safe, effective, and delightful products across a wide range of consumer categories, including baby, personal care, home care, and vitamins & supplements, to a passionate community of consumers united by values and style.

The Honest Company had $250 million in 2016 sales and was valued shy of $1 billion as of October 2017. The Honest Company has raised multiple rounds of venture capital and was anticipating an initial public offering as of 2016. Honest serves the United States and Canada and plans to launch its beauty line products in Western Europe in 2019.



  • Year founded: 2012
  • Funding Info: $503M in 7 funding rounds (Last funding type: Private Equity Round)
  • Yearly Revenue: $250M-$280M (2017)
  • Employee Size: 201-500
  • Business Valuation: Below $1B as of Oct 2018
  • City/Town: Santa Monica
  • State: California
  • Country: United States
Related businesses