The Athletic is a subscription-based media publisher of smarter sports coverage for die-hard fans.
The Athletic is a subscription-based sports website that provides ad-free national and local coverage in 47 North American cities as well as the United Kingdom.
The Athletic was founded in 2016 by Alex Mather and Adam Hansmann. The company is headquartered in San Francisco, California, with offices in New York City and London, UK.
The Athletic also covers national stories from top professional and college sports.
The Athletic's coverage focuses on a mix of long-form journalism, original reporting, and in-depth analysis. Its business model is predicated on dis-aggregating the sports section of local newspapers and reaching non-local fans not reached by a local newspaper.
The Athletic is backed by Comcast Ventures, Bedrock Capital, Founders Fund, Emerson Collective, Powerhouse Capital, Plus Capital and others. The company raised $50M in a Series D financing on Jan 21, 2020. This brings The Athletic's total funding to $139.5M to date. The round also values the company at $500M.