So Good So You

So Good Brand, formerly known as Juice So Good, is a leading developer, manufacturer and marketer of better-for-you beverages under the So Good So You brand name.

So Good Brand is dedicated to creating delicious, better-for-you beverages and foods for the Love of Body and Planet (tm).

So Good So You was co-founded in 2014 by Rita Katona and Eric Hall. The company is headquartered in Minneapolis, Minnesota.

 

SGSY recently upgraded its bottles by using BtrBtl™, which has a proprietary additive that allows it to biodegrade in landfills at an accelerated rate without leaving microplastic fragments behind.

 

So Good So You is the number one premium brand in the emerging functional shot category, available in 47 states in more than 4,000 stores nationwide, including Target, Publix, Sprouts and Safeway.

 

So Good So You is backed by Prelude Growth Partners, and others. The company raised $14.5M in Series C round on Nov 11, 2020. This brings So Good So You's total funding to $16.1M to date.

 

 

  • Year founded: 2014
  • Funding Info: $16.1M over 2 Rounds (Latest Funding Type: Series C)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Minneapolis
  • State: Minnesota
  • Country: United States
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