Snowplow

Snowplow is a best-in-class data collection platform built for Data Teams.

Snowplow's mission is to empower data teams to build a strategic data capability that delivers high-quality, complete, and relevant data across the business.

Snowplow was founded in 2012 by Alex Dean and Yali Sassoon. The company is headquartered in London, United Kingdom.

 

Snowplow generates, enhances and models high-quality, granular Behavioral Data, ready for use in AI, ML, and Advanced Analytics applications. When integrated with other tools from the modern data stack, Snowplow can power a wide variety of advanced data applications, allowing organizations to drive significant business value with behavioral data. 

 

Snowplow uniquely creates data directly into a customer's Data Warehouse or Lakehouse combining with data from external systems to create a Universal Data Language. Data applications built on top of Snowplow include composable CDPs, first-party digital analytics and ML-powered churn reduction for subscription businesses.

 

Snowplow has over 200 customers across a broad range of sectors and geographies, including Strava, The Economist, Weebly, Hudl, Auto Trader, Omio and Secret Escapes. Snowplow also has an Open Source Community of 10,000s.

 

Snowplow is backed by NEA, Atlantic Bridge, MMC Ventures, and others. The company raised $40M in a Series B round on Jun 30, 2022. This brings Snowplow's total funding to $55.2M to date.

 

 

  • Year founded: 2012
  • Funding Info: $55.2M over 3 Rounds (Latest Funding Type: Series B)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: London
  • State: London
  • Country: United Kingdom
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