SiteMinder is a leader in the online hotel distribution industry, ranked among technology pioneers for our smart and simple solutions that put hotels everywhere their guests are, at every stage of their journey.

SiteMinder exists to liberate hoteliers with technology that makes a world of difference.

SiteMinder was founded in 2006 by Mike Ford and Mike Rogers. The company is headquartered in Sydney, New South Wales, Australia, with offices in London, Dallas, Bangkok, Galway and Cape Town.


SiteMinder offers award-winning, cloud-based distribution products – including a channel manager, booking engine, PMS/CRS integration and GDS connection tools – to help hotels increase online revenue, streamline business processes and decrease operational costs.


SiteMinder is trusted by more than 35,000 hotels, across 160 countries, to generate in excess of 100 million reservations worth over US$35 billion in revenue for hotels each year.


SiteMinder has been recognised as the provider of 2020’s #1 Channel Manager Software and one of the top three most customer-centric companies by Hotel Tech Report as voted by hoteliers just like you. The company already works with some professional property managers via its partnership with Airbnb and others.


SiteMinder is backed by Crossover Ventures (TCV), BlackRock, Fidelity Management, Ellerston Capital, AustralianSuper, Pendal Group, Bailador Technology Investments, and others. The company raised $74M in a new round on Sep 14, 2021. This brings SiteMinder's total funding to $179.1M to date. The new round valued the company at just over A$1B ($700M).



  • Year founded: 2006
  • Funding Info: $179.1M over 4 Rounds (Latest Funding Type: Pre-IPO)
  • Yearly Revenue: AU$101.0M (2021)
  • Employee Size: 501-1,000
  • Business Valuation: Valued at A$1B ($700M) as of Sep 14, 2021/ Mkt Cap: AU$1.36B as of Nov 08, 2021
  • City/Town: Sydney
  • State: New South Wales
  • Country: Australia
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