Simplebet is a B2B product development company using machine learning and automation to enable every moment (Micro-Markets) of every sporting event to become a betting opportunity.

Simplebet's mission is to power the future of fan engagement.

Simplebet was co-founded in 2018 by Chris Bevilacqua, Joey Levy, and Scott Marshall. The company is headquartered in New York, New York.

Simplebet turns every moment of every sporting event into a betting opportunity.

Simplebet enables sportsbook operators and technology platforms to offer new betting markets in an effort to attract new customers, reduce customer acquisition costs, and increase the overall lifetime value of customers.


Simplebet's proprietary use of machine learning and automation has created a new category of in-play betting called Micro-Markets, which are in-game betting markets that are created and resulted in just minutes or seconds, driving fan engagement and sports betting to a new level.


Simplebet is backed by Jim Murren, former CEO of MGM Resorts International, MLB’s San Francisco Giants Baseball Club, David Blitzer (Co-Owner & Co-Managing Partner, Philadelphia 76ers, New Jersey Devils & Crystal Palace FC), Jeff Mallett (Founding COO & President, Yahoo; Vancouver Whitecaps FC and others. The company $15M in a new round on Mar 02, 2021. This brings Simplebet's total funding to $49.2M to date.



  • Year founded: 2018
  • Funding Info: $49.2M over 4 Rounds (Latest Funding Type: Series C)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: New York
  • State: New York
  • Country: United States
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