Sift, formerly Sift Science

Sift, formerly Sift Science, is the leader in Digital Trust & Safety, empowering companies of all sizes to unlock revenue without risk.

Sift prevents fraud with industry-leading technology and expertise, an unrivaled global data network, and a commitment to building long-term partnerships with our customers.

Sift was founded in Jun 1, 2011 by Brandon Ballinger and Jason Tan. The company is based in San Francisco, California with an additional office in Seattle, Washington.

 

Sift enables clients to send events to the company to get fraud scores. Its Java-script snippet within the users’ browser gathers on-page activities such as page-views and properties of the user's device whereby on the clients server, clients can use the company’s REST API to report transactions including metadata such as billing zip code, amount, as well as labels. 

 

Sift dynamically prevents fraud and abuse through industry-leading technology and expertise, an unrivaled global data network of 70 billion events per month, and a commitment to long-term customer partnerships.

 

The Sift Science Trust PlatformTM uses real-time machine learning to accurately predict which users businesses can trust, and which ones they can't. Global brands such as Twitter, Airbnb, and Twilio rely on Sift to gain competitive advantage in their markets.

 

Sift is backed by Spark Capital, Insight Venture Partners, Union Square Ventures, Stripes and others. The company raised $50M in a new round on Apr 22, 2021. This brings Sift's total funding to $158.1M to date. The latest round valued the company at more than $1B post-money.

 

 

  • Year founded: 2011
  • Funding Info: $158.1M over 8 Rounds (Latest Funding Type: Venture- Series Unknown)
  • Yearly Revenue: NA
  • Employee Size: 201-500
  • Business Valuation: Valued at over $1B as of April 22, 2021
  • City/Town: San Francisco
  • State: California
  • Country: United States
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