Sales Layer

Sales Layer is a Product Information Manager in the cloud that offers you complete control of your catalog no matter how big.

Sales Layer centralizes product information and synchronizes it in all sales channels automatically (print, web, mobile, product feeds for retailers...).

Sales Layer was founded in 2013 by Álvaro Verdoy and Iban Borràs. The company is headquartered in Valencia, Valencia, Spain, with an office in Boston, MA.

Sales Layer solves issues of complexity in product information fields, product information version control, and the flow of information through the product supply chain.

Sales Layer creates a cloud-hosted database of shareable, secure and manageable product information with a centralized business information from ERP, CRM and CMS.


Sales Layer serves more than 200 new accounts in more than 25 countries, including global manufacturers and retailers such as Teka, Rexel, Bobux, Reebok and Fermax.


Sales Layer is backed by SONAE IM, Swanlaab Venture Factory, and Global Omnium. The company raised €3.5M in a Series A round on May 11, 2020. This brings Sales Layer's total funding to €4.8M to date.



  • Year founded: 2013
  • Funding Info: €4.8M over 3 Rounds (Latest Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: Valencia
  • State: Valencia
  • Country: Spain
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