Rivalry is an sports betting and sports media property offering fully regulated online wagering on esports, traditional sports, and casino.

Rivalry is a company with a certain chip on its shoulder that has allowed it to continuously break through the crowded sports betting landscape.

Rivalry was co-founded in 2017 by Steven Salz. The company is headquartered in Toronto, Ontario, Canada. Rivalry is wholly-owned and operated by Canadian parent company, PMML Corp.


Rivalry also has a variety of originally developed products, including Quest, a gamified on-site betting experience, and shortly a suite of original casino games that offers both B2C and B2B opportunities.


Rivalry has curated partnerships with a variety of teams across different regions of the world since its inception, including Fnatic, FURIA, beastcoast, and B8. Additionally, the operator sponsors a number of content creators, with a particular emphasis on the Latin American market.


Rivalry is closely monitoring and preparing for the potential national legalization of single event sports betting in Canada, and obtaining an iGaming license in the province of Ontario.


Rivalry is backed by Eight Capital, Cormark Securities, Canaccord Genuity, M Partners, and others. The company raised $22M in a new round on June 22, 2021. This brings Rivalry's total funding to $42M to date.



  • Year founded: 2017
  • Funding Info: $42M over 2 Round (Latest Funding Type: Venture- Series Unknown)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Toronto
  • State: Ontario
  • Country: Canada
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