Rally is a platform for buying & selling equity shares in collectible assets.

Rally's mission is to democratize alternative asset investing by providing access, liquidity, and transparency to traditionally exclusive markets.

Rally was founded in 2016 by Christopher Bruno. The company is headquartered in New York, New York.


Rally is a first-of-its-kind marketplace for individuals of all income levels to make investments in alternative assets. From blue-chip collector cars to first-edition books and rare accessories, Rally allows investors to trade equity shares in individual collectibles through a mobile app and website.


Rally interfaces with customers by way of a handy mobile app, or via the web. The company now has some 250,000 users, with transactions growing some 195% in the last 12 months.


Rally’s most valuable collectibles include an autographed piece of Staples Center hardwood on which the late Kobe Bryant played his final game, a coveted T206 Honus Wagner card and a 1776 broadside of the Declaration of Independence, which is valued at $2 million.


Rally is backed by Accel, Porsche Ventures, the Raptor Group, Upfront Ventures, Upper90, Bertelsmann Digital Media Investments, Global Brain, Wheelhouse, Thirty Five Ventures, Animal Capital, and others. The company raised $15M in an oversubscribed Series B round on Oct 13, 2021. This brings Rally's total funding to $121.9M to date.



  • Year founded: 2016
  • Funding Info: $121.9M over 6 Rounds (Latest Funding Type: Series B)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: New York City
  • State: New York
  • Country: United States
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