Qualified is a conversational marketing platform for leading B2B companies that use Salesforce and the highest-rated solution on the Salesforce AppExchange.

Qualified aims to give buyers and sales reps a better, easier way to connect through the power of real-time website conversations.

Qualified was co-founded in 2018 by Kraig Swensrud and Sean Whiteley. The company is headquartered in San Francisco, California.


Qualified ties directly into Salesforce to give companies a 360-degree view of their website visitors, and arms them with tools to have a high-fidelity sales meeting, including live chat, chat bots, voice calls, and screen sharing.


Qualified Signals gives companies account-based sales intelligence to see which visitors are red-hot and ready to buy — it does this by monitoring website activities and engagement over time, which helps correlate specific actions with buying intent.


Qualified's customers include enterprise sales and marketing teams at leading brands such as ThoughtSpot, Adecco, Adobe, Databricks, VMWare, Bitly, and Zero Motorcycles, who trusts Qualified to grow their sales pipeline by turning their greatest untapped marketing asset — their corporate website — into a real-time selling machine.


Qualified is backed by Tiger Global, Salesforce Ventures, Norwest Venture Partners, Sapphire Ventures, Redpoint Ventures, and others. The company raised $95M in a Series C round on Apr 26, 2022. This brings Qualified's total funding to $163M to date.



  • Year founded: 2018
  • Funding Info: $163M over 5 Rounds (Latest Funding Type: Series C)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: San Francisco
  • State: California
  • Country: United States
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