Qloo is the leading artificial intelligence platform on culture and taste preferences.

Qloo provides completely anonymized and encrypted consumer taste data and recommendations for leading companies in the tech, entertainment, publishing, retail, travel, hospitality and CPG sectors.

Qloo was founded in 2012 by Alex Elias. The company is headquartered in New York, New York.


Qloo’s proprietary API can predict consumers' preferences and connect how their tastes correlate across over a dozen major categories, including music, film, television, podcasts, dining, nightlife, fashion, consumer products, books and travel.


Qloo combines the latest in machine learning, theoretical research in Neuroaesthetics and one of the largest pipelines of detailed taste data to better inform its customers - and makes all of this intelligence available through an API.


Qloo’s flagship API works across multiple layers to process and correlate over 575 million primary entities. Qloo currently delivers cultural AI that powers inferences for clients serving over 550 million customers globally.


Qloo is backed by Eldridge, AXA Venture Partners, Chaifetz Group, Kindler Capital, Elton John, Leonardo DiCaprio, and others. The company raised $15M in a Series B round on Aug 23, 2022. This brings Qloo's total funding to $29M to date.



  • Year founded: 2012
  • Funding Info: $29M over 5 Rounds (Latest Funding Type: Series B)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: New York
  • State: New York
  • Country: United States
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