Purplle is an online store selling cosmetics, fragrances, and skin and hair care products.
Purplle gives an online space to your Beauty and wellness needs. The website showcases some of the best products from the leading brands in the world.
Purplle was founded in 2011 by Manish Taneja, Suyash Katyayani and Rahul Dash.. The company is based in Mumbai, Maharashtra, India.
Purplle has built a differentiated, highly personalized digital shopping experience for consumers through its app by creating detailed user personas, enabling customers to test make-up, and recommending products based on personality, search keywords, and purchase behaviour.
Purplle has successfully scaled its digital-first beauty brands like Purplle, Good Vibes, NY Bae, amongst others. Good Vibes from this cohort has already become an INR 150 Cr brand and is one of the top 3 in the Naturals Skincare space on the app.
Purplle currently has seven million monthly active users and over 1,000 brands with nearly 50,000 products on its website and app.
Purplle is backed by Sequoia Capital India, Goldman Sachs, Premji Invest, Paramark Ventures, Verlinvest, IvyCap Ventures, Blume Ventures, JSW Ventures, Kedaara Capital, and others. The company raised $33M in a new round on Jun 09, 2022. This brings Purplle's total funding to $296.3M to date. The latest round mints Purplle a unicorn with a valuation of $1.1B post-money. Purplle was previously valued at $630M from a funding raised in Nov 2021.