Purplle is an online store selling cosmetics, fragrances, and skin and hair care products.

Purplle gives an online space to your Beauty and wellness needs. The website showcases some of the best products from the leading brands in the world.

Purplle was founded in 2011 by Manish Taneja, Suyash Katyayani, and Rahul Dash. The company is based in Mumbai, Maharashtra, India.


Purplle has built a differentiated, highly personalized digital shopping experience for consumers through its app by creating detailed user personas, enabling customers to test make-up, and recommending products based on personality, search keywords, and purchase behaviour.


Purplle hosts several D2C brands on its platform including Plum, WOW Skin Science, mCaffeine, Maybelline and SUGAR Cosmetics, among others. The company acquired the cosmetics and skincare brand Faces Canada in December 2021 to get more private labels on its platform.


Purplle claims to have more than 1,000 brands and over 60,000 products listed on its platform. With more than 7 million monthly active users, the company has become one of India’s largest e-beauty destinations with  


Purplle is backed by Sequoia Capital India, Goldman Sachs, Premji Invest, Abu Dhabi Investment Authority (ADIA), Paramark Ventures, Verlinvest, IvyCap Ventures, Blume Ventures, JSW Ventures, Kedaara Capital, and others. The company raised $50M-$60M in a new round on May 24, 2023. This brings Purplle's total funding to $349.3M to date. The latest round values Purplle at a $1.1B, the same as when a $33M raised by the company in Jun 2022.



  • Year founded: 2011
  • Funding Info: $349.3M over 11 Rounds (Latest Funding Type: Secondary Market)
  • Yearly Revenue: ₹700-crore (2022)
  • Employee Size: 501-1,000
  • Business Valuation: Valued at $1.1B as of May 24, 2023
  • City/Town: Mumbai
  • State: Maharashtra
  • Country: India
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