Promenade, formerly known as BloomNation, is the online floral marketplace that is disrupting the multi-billion dollar online floral space.

Promenade give florists everything they need to run a successful online business.

Promenade was founded in 2011 by David Daneshgar, Farbod Shoraka and Gregg Weisstein. The coompany is headquartered in Santa Monica, California.


Promenade allow customers connect directly with local florists whose flower arrangements are highlighted in the marketplace. The florists upload their own real photos of their floral design as no stock catalog images are allowed.


Promenade is one of the largest floral marketplace with about 3,500 florists delivering to nearly 5,000 cities across the country.


Promenade is backed by Andreessen Horowitz, B. Riley Venture Capital, Spark Capital, Chicago Ventures and others. The company raised $11M in a Series B round on Feb 03, 2021. This brings BloomNation's total funding to $18.2M to date.



  • Year founded: 2011
  • Funding Info: $18.2M over 3 Rounds (Latest Funding Type: Series B)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: Santa Monica
  • State: California
  • Country: United States
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