Popshop Live

Popshop Live is a mobile, live-streaming marketplace where up-and-coming brands and individuals can create and host their own pop-up shopping channels and sell directly to a global audience.

Popshop Live allows users to discover and follow live and upcoming show streams based on their shopping interests.

Popshop Live was founded in 2016 by Danielle Li. The company is headquartered in West Hollywood, California.


Popshop re-imagines the mobile e-commerce experience by bringing immersive and entertaining real-time boutique shopping straight to your phone. The product also integrates with Shopify to help sellers manage their inventory and POS during the show without any additional hassle.


Popshop provides sellers with a playbook for best practices on running their own show. Sellers also get access to gamification features, show templates, real-time performance stats and metrics reports to give them a complete picture of how their show is performing across a wide range of data points.


Popshop has increased sellers by more than 500% over the last three months as it expands to new verticals including vintage fashion, furniture, collectibles and food products from sellers including 3D Retro, JapanLA, Earthing.VIP, Kettle & Fire and Mall of America.


Popshop is backed by Benchmark, TQ Ventures,Abstract Ventures, Mantis VC,Floodgate, Access Industries, SV Angel, and others. The company raised $20M on Jul 08, 2021. This brings Popshop's total funding to $24.5M to date. The new round valued the company at $100M post-money.



  • Year founded: 2016
  • Funding Info: $24.5M over 3 Rounds (Latest Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: West Hollywood
  • State: California
  • Country: United States
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