PolicyMe is a digital-first insurance provider on a mission to deliver simple and affordable insurance for Canadian families.

PolicyMe's insurance solution built to make financial protection for families honest, uncomplicated and affordable.

PolicyMe was founded in 2018 by Andrew Ostro, Laura McKay and Jeff McKay. The company is headquartered in Toronto, Ontario.


PolicyMe makes it easy to get a quote and apply for term life insurance online in 20 minutes or less. Using technology, they've streamlined the traditional insurance process resulting in a fully-underwritten life insurance policy that delivers the same quality protection customers deserve but with fewer steps and lower costs.


PolicyMe initially launched a coverage calculator and price comparison platform, and then launched a fully underwritten digital product in March of last year with Canadian Premier Life Insurance Company.


PolicyMe has now sold over $5B in life insurance coverage and grew over 1,050 per cent from 2019 to 2021. The company is set to release a new critical illness product which will cover over 40 different conditions, surpassing what other major Canadian insurers cover.


PolicyMe is backed by HCS Capital, RGAX, Securian Financial, SiriusPoint, Westdale Properties, and others. The company raised CAD$18M in a Series A round on Sep 20, 2022. This brings PolicyMe's total funding to $21.8M to date.



  • Year founded: 2018
  • Funding Info: $21.8M over 4 Rounds (Latest Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: Toronto
  • State: Ontario
  • Country: Canada
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