Pipedrive is a cloud-based sales software platform made for salespeople, by salespeople. It is the first CRM platform developed from the salesperson’s point of view.

Pipedrive engineers developed a platform that helps salespeople and teams focus on learning and repeating their most effective process to close deals.

Pipedrive was founded on June 21, 2010 by Timo Rein, Urmas Purde, Ragnar Sass, Martin Tajur and Martin Henk. The company is headquartered in Tallinn, Estonia and New York City, United States. Pipedrive currently has offices in Tartu, Estonia; St. Petersburg, Florida; Lisbon, Portugal, London, United Kingdom and Prague, Czech Republic.

Pipedrive helps to provide management and sales teams with more timely, detailed, and accurate sales reporting and revenue projections. By bringing together the tools and data, the platform focuses sales professionals on fundamentals to advance deals through their pipelines.

Pipedrive is the developer of the web application and mobile app Pipedrive, a sales customer relationship management (CRM) tool for salespeople who require simplified sales management and automation.


Pipedrive CRM uses artificial intelligence and automation to help sales teams manage leads and deals efficiently, track customer and prospect communications and ultimately, drive more revenue for their business.


Pipedrive's customer base is loyal and passionate about Pipedrive's products, which delivers unrivaled visibility and control over a sales pipeline and guides users to complete meaningful activities daily to push deals to close. Pipedrive is used by sales teams at more than 95,000 companies worldwide.


Pipedrive is backed by Vista Equity Partners, Bessemer Venture Partners, Insight Partners, Atomico, DTCP, Rembrandt Venture Partners and others. The company anounced a major investment on Nov 12, 2020. The latest investment values Pipedrive at $1.5B post money, landing them a unicorn status. Pipedrive has previously raised a total of $90.2M in funding to date.


Pipedrive is rated as one of the most popular CRMs with its users. The company has been recognized as the "Best Overall CRM Solution in 2020" by MarTech Breakthrough and "Easiest to Use" CRM by Motley Fool. Most recently, and for the third year running, Pipedrive was included in the highly competitive Forbes Cloud 100 list.



  • Year founded: 2010
  • Funding Info: $90.2M over 7 Rounds (Latest Funding Type: Private Equity)
  • Yearly Revenue: NA
  • Employee Size: 501-1,000
  • Business Valuation: Valued at $1.5B as of Nov 12, 2020
  • City/Town: New York City
  • State: New York
  • Country: United States
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