Persona

Persona is the all-in-one ID verification startup with the mission to securely ID every person performing a transaction on the Internet.

Persona enables businesses to seamlessly verify customer identities with a drop-in widget that can be integrated in less than 10 lines of code.

Persona was co-founded in 2018 by Rick Song and Charles Yeh. The company is headquartered in San Francisco, California, and is available in 195+ countries and 20 different languages.

 

Persona's trusted identity infrastructure gives businesses the building blocks they need to securely collect, verify, and manage individual's identities, along with automation and orchestration tools to streamline the entire process end to end.

 

Persona's highly flexible and configurable solution enables businesses to tailor identity processes, provide a consistent brand experience, and personalize the user flow based on their risk tolerance, use case, and customer base.

 

Persona serves any type of business, including prominent high-growth companies such as Square, DoorDash, Coursera, Robinhood, Gusto, BlockFi, Sonder, Brex that rely on Persona to meet compliance requirements, fight fraud, and build trust and safety.

 

Persona is backed by Coatue Management, Index Ventures, Founders Fund, First Round Capital, Meritech Capital Partners, BOND, and others. The company raised $150M in Series C round on Sep 15, 2021. This brings Persona's total funding to $217.5M to date. The new round mints Persona a unicorn with a valuation of $1.5B post-money.

 

 

  • Year founded: 2018
  • Funding Info: $217.5M over 4 Rounds (Latest Funding Type: Series C)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: Valued at $1.5B as of Sep 15, 2021
  • City/Town: San Francisco
  • State: California
  • Country: United States
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