ZORA is a decentralized auction protocol for NFTs on Ethereum that focuses on intuitive tooling and a diverse, energized NFT community to make it possible for people to launch entire NFT collections, independent marketplaces, and experiences.
ZORA's platform utilizes blockchain technology that offers secondary market value to digital files including photos, videos, audio, and music, and includes features such as drop alerts and notifications.
Zora was founded in 2020 by Jacob Horne, Slava Kim, and Dee Goens. The company is headquartered in Los Angeles, California.
Zora’s NFT protocol is publicly available and focuses on providing accessible tools to create NFT collections and independent marketplaces for prospective artists and businesses.
Zora is where many record-breaking NFT auctions have been built and sold, i.e. the Doge NFT ($4 million), the first TikTok NFT, Mad Realities, James Jean ($6 million) Poolsuite, Punks House, and the Warhol Foundation.
Zora also has its own decentralized autonomous organization (DAO) in the works, called Zora DAO.
Zora is backed by Coinbase Ventures, Haun Ventures, Kindred Ventures, Paradigm, Jeff Staple, Village Global Variant Night Ventures, Trevor McFedries, and others. The company raised $50M in a Seed round on May 05, 2022. This brings Zora's total funding to $60M to date. The latest round valued Zora at a $600M post-money.