Ometria

Ometria is a customer data and experience platform that helps retailers create personalized experiences customers love.

Ometria's platform that gathers & profiles customer data to provide retailers with insights for creating campaigns

Ometria was founded in 2013 by Ivan Mazour, Djalal Lougouev, James Dunford Wood, and Alastair James. The company is based in London, United Kingdom.

 

Ometria's solution combines the data unification and customer insight of a CDP with a cross-channel marketing orchestration platform, letting retail marketers easily and efficiently create experiences their customers love across email, mobile, on-site, social, direct mail and more.

 

Ometria's Retail Success Model™, is a first-of-its-kind data science model for driving CRM growth in retail. It combines four proprietary AI algorithms that analyse a retailer’s CRM performance and deliver a bespoke marketing plan for reaching their revenue goals.

 

Ometria's “Co-Marketer” platform uses data science to automatically create and optimize personalized marketing experiences several communications platforms. Ometria's customers include Steve Madden, Aden + Anais, Pepe Jeans, MADE.com, Notonthehighstreet.com, Hotel Chocolat, Feelunique and others.

 

Ometeria is backed by Octopus Ventures, CIBC Innovation Banking, InfraVia Growth, Sonae IM, Summit Action, Samos, Adjuvo, Columbia Lake Partners, and others. The company raised $10M in a Debt financing round on Sep 14, 2023. This brings Ometeria's total funding to $93M to date.

 

 

  • Year founded: 2013
  • Funding Info: $93M over 7 Rounds (Latest Funding Type: Debt)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: London
  • State: London
  • Country: United Kingdom
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