OfferFit is an AI-based marketing decisioning engine that selects the best message, incentive, timing, and channel for every customer.
OfferFit's mission is to replace standard manual A/B testing with an AI implementation that’s faster to respond to customers, more accurate, and more efficient to use.
OfferFit was founded in October 2020 by George Khachatryan and Victor Kostyuk. The company is headquartered in Boston, MA.
OfferFit uses self-learning AI to automate the process of experimentation, allowing marketers to test & learn at a radically faster pace than with A/B tests.
OfferFit’s AI platform gives enterprises the ability to deploy the same type of self-learning AI that marketers at Google and Facebook use today. The AI-based platform gives enterprises the ability to move from whatever A/B testing they do to advanced self-learning models.
OfferFit can be customized to use a client’s first-party data to make automated decisions on the best messages, channels, incentives, and communication timing for each of their customers.
OfferFit has raised $14M in a Series A funding on Nov 16, 2021. The round was led by Canvas Ventures, with participation from Alumni Ventures Group, angel investors Jeremy Stoppelman (founder and CEO of Yelp) and David Edelman (former CMO of Aetna).