NewStore is a turnkey omnichannel store solution for global DTC brands. 

NewStore's omnichannel retail platform empowers store associates and connects retail stores.

NewStore was founded in 2015 by Stephan Schambach. The company is headquartered in Boston, USA with offices in New York City, Berlin, Hanover and Erfurt.


NewStore delivers Omnichannel-as-a-Service with the first cloud platform combining POS, order management, inventory, and clienteling. Store operations from endless aisle to mobile checkout to fulfillment are possible with just two remarkably intuitive iPhone apps.


NewStore's strategy aligns directly with the needs of modern retailers as they look to offer the new capabilities and experiences that today's consumers have come to expect.


NewStore signed deals with multiple brands that are at the forefront of retail innovation, including organizations like Burton Snowboards, Unified Commerce Group's Frank And Oak, Marine Layer, Faherty Brand, Goorin Bros, and 5 Star Nutrition.


NewStore is backed by General Catalyst, Activant Capital, Salesforce Ventures, Enjoyventure Management, and others. The company raised $45M in Series B-1 round on Jul 07, 2021. This brings NewStore's total funding to $175.4M to date.



  • Year founded: 2015
  • Funding Info: $175.4M over 7 Rounds (Latest Funding Type: Series B-1)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Boston
  • State: Massachusetts
  • Country: United States
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