Neuro-ID is a next-gen behavioral analytics platform that provides actionable insight to reduce fraud while improving customer experience.

Neuro-ID is pioneering the Behavior as a Service (BaaS) space, providing a new standard for collecting, translating and actioning on the real-time behaviors of digital interactions.

Neuro-ID was founded in 2014 and is headquartered in Whitefish, Montana.


Neuro-ID’s proprietary platform, Friction IndexⓇ, simplifies access to an organization's behavioral data to reveal key insights into the intent and emotion behind each user interaction.


Neuro-ID, through a body of patented technology called Human Analytics™, leverages over a decade of scientific research and discovery in Human-Computer Interaction (HCI) to measure both customer Intent and Experience.


Neuro-ID helps ensure seamless digital customer experiences across a variety of industries and works with leading brands including Intuit, Square, Affirm, OppFi and Elephant Insurance amongst others.


Neuro-ID is backed by Canapi Ventures, Fin VC, TTV Capital, and others. The company raised $35M in a Series B round on Nov 04, 2021. This brings Neuro-ID's total funding to $43.5M to date.



  • Year founded: 2014
  • Funding Info: $43.5M over 4 Rounds (Latest Funding Type: Series B)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Whitefish
  • State: Montana
  • Country: United States
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