Mytraffic

Mytraffic is a provider of a location analytics-grade digital intelligence to track footfall at physical addresses.

Mytraffic uses the power of traffic data insights to help companies make quicker and better decisions.

Mytraffic was founded in 2016 by Hakim Saadaoui and Gautier Machelon. The company is headquartered in Paris, France, with presence in 7 countries, including France, UK, Germany, Spain, Italy, Belgium, Netherlands.

 

Mytraffic provides a SaaS platform which offers accurate and dynamic information about physical locations: shopping centers, streets and city centers. It's location data allows you to compare against anywhere in Europe thanks to a standardised methodology.

 

Mytraffic helps retailers, real estate players and cities boost their performance by analysing location & traffic insights on all types of commercial asset. The company has more than 400 customers, including McDonald’s, Amorino, The Body Shop, JLL, Nhood, Redevco, Montpellier, BME Brussels, Karlsruhe ME and many more.

 

Mytraffic is backed by AXA Venture Partners, Alven, Pierre Kosciusko-Morizet, and others. The company raised €30M in a Series B round on Nov 08, 2022. This brings Mytraffic's total funding to €43M to date.

 

 

  • Year founded: 2016
  • Funding Info: €43M over 3 Rounds (Latest Funding Type: Series B)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Paris
  • State: Île-de-France
  • Country: France
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