Mu Sigma

Mu Sigma is a decision sciences and analytics firm that helps companies institutionalize data-driven decision making and harness big data.

Mu Sigma is the world’s largest pure play Big Data Analytics and Decision Sciences company with a Unicorn status in the US and the only profitable Unicorn in India.

Mu Sigma was founded in 2004 by Dhiraj Rajaram, a former strategy consultant for the India branches of Booz Allen Hamilton and PricewaterhouseCoopers. The company is headquartered in Bengaluru with a branch office in Chicago, Illinois.

Mu Sigma offers marketing analytics, such as marketing measurement, product/customer segmentation and profiling, prospecting, RFM analysis, purchase likelihood analysis, cross-sell/up-sell analysis, loyalty/customer lifetime modeling, churn analysis/retention modeling, brand/customer equity analysis, customer satisfaction analysis, marketing mix modeling and optimization, and others.

Mu Sigma works with more than 140 Fortune 500 companies through a unique ecosystem that brings together People, Processes, and Platforms. The company currently has 3500 Decision Scientists worldwide. Some of it's clients are Walmart, Microsoft, BCG, MasterCard, IRI etc.

Mu Sigma also provides risk analytics, such as predictive modeling of claims, credit scoring, fraud detection and prediction, foreclosure prediction, rating structures, loss ratio analysis, risk based pricing, statistical analysis for FDA trials, elasticity/sensitivity/scenario/what if analysis, collection and recovery analytics, extreme event modeling, and others. 

Mu Sigma's funding is backed by Sequoia Capital, FTV Capital, & General Atlantic. Mu Sigma hits a valuation of over $1.5B as of Jan 28, 2019.


Mu Sigma was ranked #907 on the 2012 Inc. 5000 list of America's fastest-growing private companies. In 2011 the company ranked #386, and in 2010, it ranked #204. Rajaram, the company's founder and chairman, was ranked 37 on the Fortune Magazine 40 under 40 list in 2013. Rajaram won the Ernst & Young Entrepreneur Of The Year India Award 2012 in the services category.



  • Year founded: 2004
  • Funding Info: $211.4M in 7 funding rounds (Last funding type: Venture - Series Unknown)
  • Yearly Revenue: $200M (2018)
  • Employee Size: 1001-5000
  • Business Valuation: Valued at $1.5B as of Jan 28, 2019
  • City/Town: Northbrook
  • State: Illinois
  • Country: United States
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