Motive, formerly KeepTruckin

Motive, formerly known as KeepTruckin, is a leading Automated Operations Platform for the physical economy.

Motive builds technology to improve the safety, productivity and profitability of businesses that power the physical economy.

Motive was founded in 2013 by Shoaib Makani, Ryan Johns and Obaid Khan. The company is headquartered in San Francisco, California, with offices in Nashville, Tennessee and Buffalo, New York.


The Motive Automated Operations Platform combines IoT hardware with AI-powered applications to automate vehicle and equipment tracking, driver safety, compliance, maintenance, spend management, and more.


The Motive Card is the first corporate card natively integrated with a fleet management platform, giving businesses an all-in-one solution to automate their financial and physical operations.


Motive serves more than 120,000 businesses, across a wide range of industries. Notable customers include Carvana, Rosendin, JB Hunt Transport Services, Select Energy, Strike USA, and Cascade Drilling.


Motive is backed by Insight Partners, IVP, GV, Index Ventures, Kleiner Perkins, Scale Venture Partners, Greenoaks Capital, G2 Venture Partners, and others. The company raised $150M in Series F round on May 25, 2022. This brings Motive's total funding to $568M to date. The latest round pushed the company's valuation to $2.85B. Motive was last valued at $2B from their Series E raised in Jun 2021.



  • Year founded: 2013
  • Funding Info: $568M over 8 Rounds (Latest Funding Type: Series F)
  • Yearly Revenue: $500M+ (2021)
  • Employee Size: 1,001-5,000
  • Business Valuation: Valued at $2.85B as of May 25, 2022
  • City/Town: San Francisco
  • State: California
  • Country: United States
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