Mixpanel is a leading product analytics software company that helps companies measure what matters, make decisions fast, and build better products through data.
Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
Mixpanel was founded in 2009 by Suhail Doshi and Tim Trefren. The company is headquartered in San Francisco, California, New York, Seattle, Austin, London, Barcelona, and Singapore.
Mixpanel tracks user interactions with web and mobile applications and provides tools for targeted communication with them. It also enables you to create and perform A/B tests helping you to choose the optimal visuals/process at your website.
Mixpanel's pioneering event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms.
Mixpanel is currently helping the world answer 81 million product questions every year. The company serves nearly 6,000 paying customers, including Expedia, Uber, Ancestry, DocuSign, Lemonade, Deliveroo, and Ticketmaster.
Mixpanel is backed by Andreessen Horowitz, Bain Capital Tech Opportunities, Sequoia Capital, Y Combinator, Max Levchin, and others. The company raised $200M in Series C round on Nov 15, 2021. This brings Mixpanel's total funding to $277M to date. The latest round valued the company at $1.05B post-money. Mixpanel was last valued at $865M when they nabbed their Series B in 2014.