Minute Media

Minute Media is a digital-first media company with a global footprint, bringing passion to life with proprietary technology that powers best-in-class content and advertising.

Minute Media is changing the face of digital sports publishing by pioneering a unique content creation and distribution movement.

Minute Media was founded in Israel in 2011 by Asaf Peled. The company has offices across USA, Europe, Asia and South America.

Minute Media's tech powers everything we do - from their platform to content to the experiences they build for advertisers, brands and publishing partners.

Minute Media is the owner of seven digital media publications across the world, including 90min, DBLTAP, 12up, Mental Floss, The Big Lead and recently acquired The Players’ Tribune and FanSided.


Minute Media uses its proprietary technology to power content and media solutions for its own properties in addition to the licensing of standalone and full stack solutions to other publishers and digital brands.


Minute Media is backed by Battery Ventures, Goldman Sachs, Dawn Capital, ProSieben, Qumra Capital, Vintage Investments and others. The company raised $40M in a latest financing on Feb 26, 2020. This brings Minute Media's total funding to $160M to date.



  • Year founded: 2011
  • Funding Info: $160M over 9 Rounds (Latest Funding Type: Venture- Series Unknown)
  • Yearly Revenue: NA
  • Employee Size: 201-500
  • Business Valuation: NA
  • City/Town: London
  • State: London
  • Country: United Kingdom
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