Lifepal

Lifepal is the largest digital direct-to-consumer (D2C) insurance marketplace in Indonesia.

Lifepal aims to simplify the process for Indonesians with a marketplace that lets users compare policies from more than 50 providers, get help from licensed agents and file claims.

Lifepal was founded in 2019 by Giacomo Ficari, Nicolo Robba, Benny Fajarai, and Reza Muhammad. The company is headquartered in Jakarta, Indonesia.

 

Lifepal help customers by offering the largest selection of policies in the country, pricing advantages, convenience in buying and using the policy, and transparency of information.

 

Lifepal uses a recommendation engine that matches potential customers with policies and customer support representatives. It considers data points like budget , age, gender, family composition and if they have purchased insurance before.

 

Lifepal’s marketplace partners currently offer about 300 policies for life, health, automotive, property and travel coverage. Its site, including its blog, now has about 4 million monthly visitors, creating a funnel for its marketplace.

 

Lifepal is backed by ProBatus Capital, Cathay Innovation, Insignia Venture Partners, ATM Capital, Hustle Fund, and others. The company raised $9M in Series A round on Aug 20, 2021. This brings Lifepal's total funding to $12M to date.

 

 

  • Year founded: 2019
  • Funding Info: $12M over 2 Rounds (Latest Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 501-1,000
  • Business Valuation: NA
  • City/Town: Jakarta
  • State: Jakarta
  • Country: Indonesia
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