is a Language Understanding startup that is developing an AI-powered platform to automate the labeling of customer service requests.

Lang is on a mission to empower everyone to benefit from the power of AI. was founded in Spain in 2018 by Jorge Peñalva, with Borja González and Enrique Fueyo Ramírez. The company is headquartered in Madrid, Spain and Brooklyn, New York.'s platform automatically tags customer conversations to resolve service issues ostensibly more quickly. By applying intelligence to service interactions, Lang's technology can surface valuable insights to guide product experiences and strategies.


Lang uses AI systems tailored for particular customers’ domains (e.g. retail, food services, healthcare) to recognize industry jargon and adapt to changes like emerging customer support issues.


Lang partners with vendors developing frontend and backend customer service automation products, such as business intelligence tools, to sell Lang as a complementary offering.


Lang is backed by Nava Ventures, Village Global, Forum Ventures, Flexport Fund, Oceans Ventures, Mike Murchison (CEO of Ada), and others. The company raised $10.5M in Series A round on May 12, 2022. This brings Lang's total funding to $12.5M to date.



  • Year founded: 2012
  • Funding Info: $12.5M over 2 Rounds (Latest Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: Madrid
  • State: Madrid
  • Country: Spain
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