Knoetic, formerly Twine Labs, is a startup developing a social and analytics platform for enterprise employee management.

Knoetic builds powerful software for 1,000s of Chief People Officers.

Knoetic was founded in 2020 by Joseph Quan. The company is headquartered in New York, New York.


Knoetic combines a social network of over 1,000 CPOs, which the company called CPOHQ, with a software-as-an-analytics tool. The “insight engine,” which was designed with input from over 100 CPOs, gives customers both quantitative and qualitative insights, enabling them to make smarter, more holistic decisions about their workforce.


Knoetic’s referral-only CPOHQ offers a forum for CPOs to discuss topics like budget planning and immigration policies — and, more recently, return-to-work timelines and navigating the Delta variant.


Knoetic integrates with human resources platforms including Workday, Greenhouse, ADP, and Lever to become a single source of truth for people analytics and visualizations.


Knoetic has raised $18M in Series A financing on Aug 25, 2021. The round was led by Accel, with participations from over angel investors, including New York Times bestselling author Adam Grant, and executives from Box, Figma, Johnson & Johnson, LinkedIn, and more.



  • Year founded: 2020
  • Funding Info: $18M over 1 Round (Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: New York City
  • State: New York
  • Country: United States
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